Is it time to create a killer unboxing video?

Everything Tier2 Smartphone OEMs need to know to create effective unboxing videos First, what is an unboxing video, and do you need one? An unboxing video is exactly as it sounds. Someone literally takes a commercial product out of a box and shows it to the viewer. The “star” of the video is the product and the narrator shows you the …

mobile phone OEM data collection

How OEMs Are Dropping The Ball On Data

Mobile devices aren’t commodities like pencils or coffee cups. As Jacob Katsof,, Co-Founder of UpChannel, likes to remind the telecom industry: ”When someone buys a phone, the new phone owner and the device manufacturer are really entering into a long-term relationship.” The customer who bought the phone expects a basic level of benefits from the phone manufacturer, like customer support, …

Facebook on phone

Facebook Knows More About Your Customers Than You Do

 As of 2016, there are 1.59 billion mobile active Facebook users. Chances are if someone buys a phone, he or she will download Facebook’s app, and consequently, begin a relationship with Facebook that essentially gives it access to incredibly valuable data and a lucrative marketing audience. On Facebook What’s wrong with this picture? For starters, shouldn’t you have that relationship with …