Customer Engagement MVNOS

MVNOs are relying on their websites for customer engagement, and it’s hurting them

Date: 10/10/2017   By: Emily Weil


MVNOs have become an important part of the telecom world, and they don’t appear to be leaving anytime soon. In 2006, there were only a handful of MVNOs in existence. Today, there are almost 1,000, with over 100 in North America alone, and the global MVNO market is projected to reach $73 billion by 2020. But despite all of this growth, most MVNOs are using outdated technology, resulting in inefficiencies and lost revenue opportunities.

The vast majority of MVNOs still rely on a website as their primary tool to engage their customers for many aspects of their business: customer data, support and retention, just to name a few. If they were to adopt a mobile app, MVNOs would be able to streamline their services while also unlocking new revenue streams.

As an example, an app would allow an MVNO customer to engage in live chat support through their smartphone instead of a website. Providing chat support can reduce support costs while also delivering an overall better user experience. Additionally, an app could provide demographic data about their customers, among a number of other functions.

An app could also give MVNOs access to new revenue streams. Companies like Uber want new users to install their apps, and the cost of advertising in places like Facebook and Instagram continues to rise. By allowing app install ads to run inside their own app, MVNOs could tap into a huge revenue stream: app install advertisements made $4.6 billion in 2015, and is projected to hit almost $7 billion by 2019. Right now, MVNOs aren’t seeing a cent of it.

UpChannel builds and maintains custom apps that address all of these possibilities. Our software-as-a-service model ensures that MVNOs only pay a fixed fee per monthly active user of the app, so they can focus on their business while we focus on the success of the app.


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