Is it time to create a killer unboxing video?

Everything Tier2 Smartphone OEMs need to know to create effective unboxing videos First, what is an unboxing video, and do you need one? An unboxing video is exactly as it sounds. Someone literally takes a commercial product out of a box and shows it to the viewer. The “star” of the video is the product and the narrator shows you the …

Tier2 Marketplace

Tier 2-3 OEMs are primed to dominate tomorrow’s smartphone marketplace

The future is calling Tier 2-3 OEMs are primed to dominate tomorrow’s smartphone marketplace The ever-expanding global smartphone ecosystem is currently undergoing a massive tectonic shift. Currently, the top 10 Tier 1 Original Equipment Manufacturers (OEMs) dominate the smartphone world with a 70.5% market share. Yet as the marketplace expands to a projected 1.7 billion smartphones sold worldwide by 2020 (which will account …

What Other Smartphone Manufacturers Should Learn From The Google Pixel

With the much-anticipated arrivals of the Pixel phone, Google is making a strong declaration that it is serious about carving out its place in hardware. As the Pixel phone begins shipping on October 20th, consumers will be quick to judge Google’s viability as a smartphone manufacturer. The Pixel is sure to draw comparisons to Apple’s iPhone, as it will bear …

mobile phone OEM data collection

How OEMs Are Dropping The Ball On Data

Mobile devices aren’t commodities like pencils or coffee cups. As Jacob Katsof,, Co-Founder of UpChannel, likes to remind the telecom industry: ”When someone buys a phone, the new phone owner and the device manufacturer are really entering into a long-term relationship.” The customer who bought the phone expects a basic level of benefits from the phone manufacturer, like customer support, …

samsung + app

What Samsung Can Teach Phone Manufacturers

Samsung has upped its game with the new Samsung+ app for Samsung devices. Most pre-installed apps, or “Bloatware”, as they are infamously known, are memory and battery drainers. But Samsung+ is like having a genius bar on your phone: It offers on-demand answers to common questions, a diagnostics tool to spot potential device issues, and even has live video chat …