Facebook on phone

Facebook Knows More About Your Customers Than You Do

 As of 2016, there are 1.59 billion mobile active Facebook users. Chances are if someone buys a phone, he or she will download Facebook’s app, and consequently, begin a relationship with Facebook that essentially gives it access to incredibly valuable data and a lucrative marketing audience. On Facebook What’s wrong with this picture? For starters, shouldn’t you have that relationship with …

uber marketing lessons

How UpChannel Helps Uber Attract New Customers By Unlocking Direct To Smartphone User Marketing Channels

Our newest client Uber has a lot of riders, but is looking to increase its rider base. And to do that, Uber spends a lot of money on advertising in many different formats but one that they haven’t tried up until now is a neglected distribution channel we at UpChannel have unlocked. How It’s Done: Uber gift cards are inserted …