Jesus Sardinero Joins the Ranks at UpChannel

Please Welcome Our New President of Mobile Business at UpChannel We are thrilled to announce that Jesus Sardinero has joined the UpChannel team as our new President of Mobile Business. Prior Roles in Commercial Operations at PCS Wireless, Telefonica & Motorola Jesus has more than 30 years of experience in the wireless and telecommunications industry and has held several roles at well-known brands …

Is it time to create a killer unboxing video?

Everything Tier2 Smartphone OEMs need to know to create effective unboxing videos First, what is an unboxing video, and do you need one? An unboxing video is exactly as it sounds. Someone literally takes a commercial product out of a box and shows it to the viewer. The “star” of the video is the product and the narrator shows you the …

Tier2 Marketplace

Tier 2-3 OEMs are primed to dominate tomorrow’s smartphone marketplace

The future is calling Tier 2-3 OEMs are primed to dominate tomorrow’s smartphone marketplace The ever-expanding global smartphone ecosystem is currently undergoing a massive tectonic shift. Currently, the top 10 Tier 1 Original Equipment Manufacturers (OEMs) dominate the smartphone world with a 70.5% market share. Yet as the marketplace expands to a projected 1.7 billion smartphones sold worldwide by 2020 (which will account …

What Other Smartphone Manufacturers Should Learn From The Google Pixel

With the much-anticipated arrivals of the Pixel phone, Google is making a strong declaration that it is serious about carving out its place in hardware. As the Pixel phone begins shipping on October 20th, consumers will be quick to judge Google’s viability as a smartphone manufacturer. The Pixel is sure to draw comparisons to Apple’s iPhone, as it will bear …

Facebook on phone

Facebook Knows More About Your Customers Than You Do

 As of 2016, there are 1.59 billion mobile active Facebook users. Chances are if someone buys a phone, he or she will download Facebook’s app, and consequently, begin a relationship with Facebook that essentially gives it access to incredibly valuable data and a lucrative marketing audience. On Facebook What’s wrong with this picture? For starters, shouldn’t you have that relationship with …

uber marketing lessons

How UpChannel Helps Uber Attract New Customers By Unlocking Direct To Smartphone User Marketing Channels

Our newest client Uber has a lot of riders, but is looking to increase its rider base. And to do that, Uber spends a lot of money on advertising in many different formats but one that they haven’t tried up until now is a neglected distribution channel we at UpChannel have unlocked. How It’s Done: Uber gift cards are inserted …